Create Value Now
We help CPGs, startups and mature companies solve their problems so they can thrive.
Create Value Now
We help CPGs, startups and mature companies solve their problems so they can thrive.
About Worth The Squeeze
Creating Value Now
At Worth The Squeeze we offer Open Innovation-As-A-Service in the FoodTech space.
Having spent years successfully leading R&D Open Innovation in the EU for PepsiCo and Mondelez, to deliver high impact programs, we are ready to help your team achieve its goals too.
Whether you are at the start of your open innovation journey, or maturer and now need to get more Return On Investment from your Open Innovation initiatives, we can help. We are skilled in working with others to unlock value, huge tonnes of it. That can be up to SVP level/ in CPGs and Startup Founders, all the way down to more junior staff.
For CPGs, we help you work with startups, to get the win-win delivered swiftly so your reputation is enhanced and your internal customers are delighted. We do this on-time and within budget. We can help you unlock millions of dollars in external government funding, because we’ve done that an awful lot. We can also train your R&D staff to improve their savvy when working with external partners and to avoid the pitfalls.
For startups, we help you concentrate on the right open innovation opportunities, so you get results fast without draining your resources or wiping out your runway. As the clock ticks, it’s important to focus and succeed. We know because we’ve been there too and will push you relentlessly to focus.
If you have a problem to solve, don’t have the expertise, experience or bandwidth then we can help you. Book your free intro call here
Companies We've Worked For
Meet Imran
Imran Afzal is the Founder and Managing Director of Worth The Squeeze Ltd. He brings over 25 years of experience in the food sector, including R&D strategy development, overseeing hundreds of product launches, leading quality initiatives, and launching a brand across major supermarkets. He is known as an open innovation leader, having worked successfully with universities and start-ups in Europe. His extensive experience includes leadership roles at Tesco, Sainsbury's, and Asda, where he developed and launched private label products in various categories. He also led R&D and technical functions at a gluten-free start-up, scaling the business and creating a factory on a brownfield site.
Imran holds an MBA from the University of St Thomas and a Master of Food Science from the University of Minnesota. He is a qualified food scientist and member of the Institute of Food Science and Technology.
Services
Business Growth Strategy
Business Growth Strategy
Business Growth Strategy
We help startups accelerate their business by developing a tailored strategy to achieve profitable growth with their customer base. We help clarify and hone their value propositions and shorten the sales cycle. This involves re-framing the customer base, identifying gaps in the business model, and providing solutions to achieve growth.
Corporate Innovation
Business Growth Strategy
Business Growth Strategy
We assist large corporations in tapping into disruptive spaces by leveraging world-class academic networks with access to millions of Euros/Dollars in government funding.
Deal Negotiation
Food Quality Management and HACCP Systems
Food Quality Management and HACCP Systems
We assist start-ups and companies with negotiating term sheets, exclusivity deals, and structuring pilots/POCs. We also create consortia with government funding and provide suggestions to senior legal counsel on contract terms.
Food Quality Management and HACCP Systems
Food Quality Management and HACCP Systems
Food Quality Management and HACCP Systems
We help food companies review and refine their quality management and HACCP systems. Whether for an investment event or other reasons, we provide fast solutions for readiness and ensure that systems are efficient and effective.
Book a 30 Minute Discovery Call
Transform Your Food Business with Expert Guidance
Our expert food consultants can guide you through the complex landscape of the food industry, helping you to transform your business and reach new heights. With years of experience and a strong network, our consultants can provide you with the guidance and support you need to succeed. Book a discovery call today and unlock the full potential of your food business.