Imran is the Founder of Worth the Squeeze. He brings over 25 years of experience in the food sector, where he has developed R&D
strategies, overseen hundred of product launches, led quality initiatives, launched a brand
across major supermarkets and stood up a manufacturing plant on a brownfield site in 4
months. He is also known as an open innovation leader, having successfully worked with Tier-1
universities and leading FoodTech start-ups in the European ecosystem.
He began his career in the US in factory operations, leading quality and sanitation teams.
Moving back to the UK, he held leadership positions at retailers such as Tesco and Sainsbury’s
where he developed and successfully launched on time and within budget, products for private
label in categories that included:
At Asda, he assumed the leadership of the quality and nutrition functions. In quality, he
developed the strategy to improve the quality perception of Asda brand via running the largest
private label testing program in UK history. In nutrition he oversaw the team that developed
nutrition policy in a highly visible part of the company.
His next role saw him lead the R&D and technical function of a start-up, where the business was successfully scaled in a highly regulated environment (gluten-free). Launching a new brand of products into multiple retailers and creating a dedicated gluten-free factory on a brownfield site.
At PepsiCo he led strategic academic partnerships and also led the company’s engagement in the European KIC – EIT Food, an endeavour to transform the food sector, in collaboration with a wide cross-section of partners such as universities, research groups, start-ups and other companies to source and successfully deliver on strategic opportunities in the food and beverage spaces.
Imran did his MBA at the University of St Thomas, Master of Food Science at
the University of Minnesota and Bachelor of Food Science at the London South Bank University.
As a qualified food scientist, he is also a member of the Institute of Food Science and
Technology.
With years of experience and a strong network, our consultants can provide you with the guidance and support you need to succeed. Book a discovery call today and unlock the full potential of your food business.