Unleash Your Food Business' Full Potential
We Help You Create Value to Take Your Business to The Next Level
Unleash Your Food Business' Full Potential
We Help You Create Value to Take Your Business to The Next Level
About Worth The Squeeze
Creating Value Now
At Worth The Squeeze we believe in creating meaningful value for our clients every time they reach out to us. Our way of working is to fully understand what you want and why, and to then deliver what you need. We leverage decades of experience and acquired skill in agri-food tech and innovation to solve business problems profitably and always with the end consumer in mind.
Our network spans the USA, Europe, and East Asia and is unique given the nodes we reach. We have personally led open innovation programs in corporates, partnering with universities and start-ups to deliver demonstrable impact.
This means that we truly understand what it takes to create value and strive to understand our clients' trading environment.
Companies We've Worked For
Meet Imran
Imran Afzal is the Founder and Managing Director of Worth The Squeeze Ltd. He brings over 25 years of experience in the food sector, including R&D strategy development, overseeing hundreds of product launches, leading quality initiatives, and launching a brand across major supermarkets. He is known as an open innovation leader, having worked successfully with universities and start-ups in Europe. His extensive experience includes leadership roles at Tesco, Sainsbury's, and Asda, where he developed and launched private label products in various categories. He also led R&D and technical functions at a gluten-free start-up, scaling the business and creating a factory on a brownfield site.
Imran holds an MBA from the University of St Thomas and a Master of Food Science from the University of Minnesota. He is a qualified food scientist and member of the Institute of Food Science and Technology.
Services
Business Growth Strategy
Business Growth Strategy
Business Growth Strategy
We help startups accelerate their business by developing a tailored strategy to achieve profitable growth with their customer base. We help clarify and hone their value propositions and shorten the sales cycle. This involves re-framing the customer base, identifying gaps in the business model, and providing solutions to achieve growth.
Corporate Innovation
Business Growth Strategy
Business Growth Strategy
We assist large corporations in tapping into disruptive spaces by leveraging world-class academic networks with access to millions of Euros/Dollars in government funding.
Deal Negotiation
Food Quality Management and HACCP Systems
Food Quality Management and HACCP Systems
We assist start-ups and companies with negotiating term sheets, exclusivity deals, and structuring pilots/POCs. We also create consortia with government funding and provide suggestions to senior legal counsel on contract terms.
Food Quality Management and HACCP Systems
Food Quality Management and HACCP Systems
Food Quality Management and HACCP Systems
We help food companies review and refine their quality management and HACCP systems. Whether for an investment event or other reasons, we provide fast solutions for readiness and ensure that systems are efficient and effective.
Book a 30 Minute Discovery Call
Transform Your Food Business with Expert Guidance
Our expert food consultants can guide you through the complex landscape of the food industry, helping you to transform your business and reach new heights. With years of experience and a strong network, our consultants can provide you with the guidance and support you need to succeed. Book a discovery call today and unlock the full potential of your food business.